About Us
Company Background
Founded by Thyra Johnson in May 2016, True Beauty Cosmetics provides superior cosmetics to all islands of the Bahamas. The company began with two products (setting powder, makeup brushes) but has since grown to provide fifth teen products. Currently True Beauty Cosmetics has two staple products which are waterproof lip paints and our clear band mink lashes.
Vision Statement
Our mission is to provide quality, affordable cosmetics to women that are cruelty and paraben free. We strive to consistently meet the desires, needs and expectations of all of our customers. While building and maintaining an excellent partnership with our consumers as well as our suppliers based on trust and reciprocity. Providing a pleasant working environment and contributing to the welfare or our local community.Â
Goals and Objectives
 Providing high quality and affordable environmentally and user friendly products our objective is to:
- To become the first choice of the local and international market.
- Develop new products and provide shares to our local market.
- To provide educational and health benefits for employees.
- Offer additional services within the beauty industry.
- To be a multi million dollar company within five years.
Keys to Success
For True Beauty Cosmetics to succeed the following must be present:
- Our products and services must satisfy customer needs.
- Provide quality services and products at reasonable prices.
- Financial stability.
- Proper product management.
- Exceptional customer service.
- Steady sales.